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We understand how important it is to know that the money you spend on a funeral plan is properly looked after. That's why at Distinct Cremations we take measures to ensure your money is kept safe, no matter what the future holds.

Over 74,000 cremations a year Independent customer service rating of 4.9/5 on Feefo A caring and attentive team available on a 24/7 phone line Nationwide provider operating throughout mainland GB
Over 74,000 cremations a year Independent customer service rating of 4.9/5 on Feefo A caring and attentive team available on a 24/7 phone line Nationwide provider operating throughout mainland GB

To comply with FCA requirements Distinct Funeral Plans Limited must:

  • Hold and invest money received into either an independent trust fund or life insurance policy
  • Have the accounts of the fund independently audited each year by a qualified accountant
  • Have the fund actuarially valued each year by an independent actuary to determine the ability of the fund to meet its obligations to plan holders
  • Ensure the trust is run by professional managing trustees, the majority of which must be independent of Distinct Funeral Plans Limited.
  • Maintain a minimum solvency in the fund of 110% of the fund's liabilities
  • Produce an annual Solvency Assessment Report (SAR) showing the level of solvency of the fund
  • Ensure that the money in the fund is managed by a FCA regulated investment manager
  • Provide detailed data and copies of the annual audited accounts and actuarial valuation to the FCA for review
  • In the event of a failure, plan holder funds are protected by the Financial Services Compensation Scheme
Distinct Cremations

Every customer who takes out a funeral plan with Distinct Cremations is fully protected, whether you're paying with a single payment, over 12 months, 5 years or 10 years. Here's how we safeguard your money.

Paying with...

Single payment or 12 monthly payments

  • Funds from your funeral plan are held in a secure trust managed by trustees
  • Your money can only ever be used towards the cost of your funeral and nothing else
  • When the person for whom the plan is intended dies, we contact the trustees to request a withdrawal which is only approved after cremation arrangements have been made

Paying with...

Payments over 5 or 10 years

  • We purchase a 'whole of life' policy from Scottish Friendly - an authorised and regulated insurance provider - upon receipt of your payment
  • The proceeds of that policy will be used to pay for the funeral at the time of need
  • The policy proceeds are only paid out to Distinct Cremations after the funeral has taken place
Distinct Cremations

If you choose to pay for your Distinct Cremations funeral plan with either a single payment or over 12 monthly payments, the money you pay goes into the legally separate and independent Distinct Funeral Plans Trust. The Distinct Funeral Plans Trust is actively managed and formally audited and valued each year. The Solvency Assessment Report for 2024, which is produced by an independent actuary, was published on 31st March 2025 and shows the trust is fully funded and has a solvency level of 130.9%, well above the amount it needs to cover all funeral plan costs.

As an added security for plan holders, Distinct Cremations is owned by the Westerleigh Group. The Westerleigh Group is the UK's largest independent cremation services provider. They have crematoriums across the UK and perform over 74,000 cremation services a year. The Westerleigh Group is there to perform the cremation services for Distinct Cremations plan holders.

The trust is independent

The Distinct Funeral Plans Trust is legally separate from Distinct Funeral Plans Limited. It is run by professional managing trustees, who ensure the primary beneficiaries, the funeral plan holders, interests are protected.

All monies are paid into the trust's bank account, which is held with Lloyd’s Bank plc. Royal London Asset Management, a leading UK FCA-regulated investment manager, carefully invests the funds so they grow with inflation. This allows us to guarantee we can cover the services included in your plan.

If Distinct Cremations were to go out of business, you may be entitled to claim compensation from the Financial Services Compensation Scheme (FSCS) if we cannot meet our obligations.

The trust is fully funded

The trust exists to hold and invest the money that plan holders pay. The managing trustees work with Distinct Cremations to ensure that there is enough money to cover the cost of every plan holder’s funeral. The trust’s financial records are reviewed annually by an independent auditor who checks that all the financial records are accurate and comply with laws and regulations.

An actuarial review is then undertaken, which is completed by Zenith Actuarial, who assess and report on the Trust’s ability to meet all its promises and obligations to plan holders from the money it holds. If the trust is 100% solvent, then it has enough money to cover the cost of every plan holder’s funeral. The actuary reported that the Distinct Funeral Plans Trust is 130.9% solvent, meaning it has more money than it needs to cover every plan holder’s funeral.

Our latest solvency report

A copy of our latest Solvency Assessment Report (SAR) is transparently available for you to read below.

Read now

The managing trustees are responsible for managing the money that plan holders pay and their primary responsibility is to protect the interests of funeral plan holders. The managing trustees are supported in their duties by various expert and professional advisers to ensure that the money is prudently invested in a low-risk manner.

Graeme McAusland

Independent Managing Trustee and Chair of the Trustees

Graeme is a Fellow of the Faculty of Actuaries and has more than 35 years’ experience in the financial sector. Graeme currently serves as Non-Executive Chair of Metfriendly and as a Non-Executive Director of The Medical Defence Union, where he chairs the Audit and Risk Committee. He was previously Chief Executive of The Children’s Mutual and Chief Executive of the Funeral Planning Authority.

Simon Richards

Independent Managing Trustee

Simon is a Fellow of the Institute of Actuaries and has a long career in financial services with extensive knowledge of investment solutions involving managing assets against liabilities. Simon has been at Insight Investment for 15 years, where he currently serves as Head of Insurance Solutions. Prior to this Simon held senior actuarial roles at JP Morgan and NPI.

Zoe Tindall-Domon

Managing Trustee

Zoe has been the CFO of our parent company, Westerleigh Group, since March 2021. With over 20 years’ experience as a CFO in multi-site, private equity-backed businesses across numerous sectors including leisure & hospitality, healthcare and technology infrastructure, Zoe is a qualified Chartered Accountant and a graduate of the London School of Economics.

Distinct Cremations

When you purchase a funeral plan with Distinct Cremations by paying with payments over 5 or 10 years, we will purchase a whole of life insurance policy (which has no surrender or transfer value) from Scottish Friendly, where we are the beneficiary. Upon the death of the person for whom the cremation is for, Scottish Friendly will release the funds. Distinct Cremations will use this to cover the cost of the cremation promised.

Who are Scottish Friendly?

Scottish Friendly Assurance Society are a leading UK mutual life and investments organisation authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority.

Distinct Cremations' relationship with Scottish Friendly was established in 2022.

How is the money protected?

Scottish Friendly invest the money a customer pays in order to ensure there is enough to cover the cost of the funeral Distinct Cremations has promised to provide. Scottish Friendly will only release the funds from the Whole of Life policy once Distinct Cremations have been notified of the death of the person for whom the cremation is for.

If Distinct Cremations were to go out of business, you may be entitled to claim compensation from the Financial Services Compensation Scheme (FSCS) if we cannot meet our obligations.

Find out more about our funeral plans

A Distinct Cremations funeral plan gives you peace of mind knowing that funeral costs are covered and protected. Acceptance is guaranteed with no medical questions.

You can pay one payment from £1,999 or via monthly payments over 12 months, 5 years or 10 years. Read more about our funeral plans, what's included and the service we provide below.

View our funeral plans

What our customers say about us

We offer the highest level of support, but don't just take our word for it. Below are recent reviews from customers who bought a funeral with us.

4.9/5
Feefo logo
4.9/5
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4.9/5
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Rebecca Pearson, on Google 26 Nov 2025
I bought plans for myself and my husband three years ago. The company was very professional, helpful and efficient in setting these up. Sadly, my husband died in October. Distinct Cremations have been wonderful. I have dealt with the same person, Kerry, throughout and she has been so kind and caring. She informed me of all the legal processes and then ensured I got exactly the funeral I wanted for my husband. She has been so thoughtful, considerate and professional. I was nervous initially going down the route of a direct cremation as my other relatives have had more traditional funerals. But I needn’t have worried. As soon as I spoke to Kerry I felt reassured. This was perfect for our requirements and just my son and I are going to scatter his ashes later in a small private celebration of his life. I highly recommend Distinct if you are looking for a direct, no fuss, cremation. I believe they’re the best in the business.
Cherrill Ellis, on Google 26 Nov 2025
The person I spoke to was kind and considerate, she answered my questions clearly and appropriately, the follow-up phone calls were also conducted with care, friendliness and understanding, I am so pleased I chose this service.
Anonymous, on Feefo 23 Nov 2025
Excellent service very respects caring staff from start to finish. Thank you.
Fiona Hill, on Google 21 Nov 2025
I was not sure what to expect from a 'direct cremation' service initially but I am pleased to report that the team at Distinct Cremations could not have been more kind, supportive and respectful. We lost my stepfather and my mother in close succession, both of whom had the same funeral plans with Distinct Cremations and so this review comes from having dealt with different members of the team at different times over the past few months. In all my dealings with Kerry and Sarah nothing was too much trouble, no question felt too silly and the exact procedures were explained clearly and kindly. It was different not having a funeral, but I felt as included as it was possible to be in the circumstances. Also, despite us not being there, we still felt this was a very personal service. I have been to a number of attended cremations where it is obvious that there is a tight timescale, things feel rushed and mourners are queueing up for the next funeral before the last one has left. In this situation we could light a candle and listen to the same piece of music, in our own time, remembering our loved ones in our own way. Thank you to Sarah, Kerry and all the team for your kindness.
Caroline Jones, on Feefo 19 Nov 2025
Arranging a cremation for oneself is not the easiest of tasks and Tracy was most patient and understanding in her dealings with me. Even though I was pretty certain which plan I wanted Tracy took the trouble to go through the details of the other options as well. I never felt under any pressure to make a decision. In fact, Tracy suggested I mull it over for a few days. I chose the Direct Cremation. This is the kind of end I had wanted for some time and the plan that Distinct Cremations is ideal for me. And, Tracy has arranged that my cremation will be at Westerleigh. This is a crematorium that I am familiar with and it is a comfort to me to know where I will end. I cannot recommend the product or the service more highly
Jacqueline Vincent, on Feefo 14 Nov 2025
Amazing, very personal
Kerry Smith, on Google 10 Nov 2025
I had been thinking of planning my funeral for a while but couldn't afford it. I'd seen an advert for distinct cremations and went for it, I applied online (so easy to do) and spread the cost over 5 years. So now my family doesn't have to plan anything or find silly amounts of money. Best thing I've done in a few years. Thank you distinct cremations.
Janet Dimaline, on Google 8 Nov 2025
Our funeral arrangements were handled with professionalism and compassion by Tracy. Everything was fully explained which made the whole process of a delicate subject easy to handle. Thank you!
4.9/5
Feefo logo
4.9/5
Google g icon
4.9/5
Trustpilot logo
Read all our reviews

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